Opening up our minds has always been our starting point; we don’t go out looking for ideas that are revolutionary or thought-provoking, but we try to be inventive and innovative in our overall approach.
We want to understand the forces shaping the lives and desires of our customers in order to create and design their world in our product.
“Keep it simple”, it’s certainly not a new concept, but minimalism is growing in popularity, perhaps in reaction to our lives that become more complex as advanced in technology. Minimalism is designed with no-nonsense geometry, plain fabrics, fittings which are reduced to the essence of their functionality, etc… .Of course, it’s all a matter of personal taste. One person will look into a room and say it’s half empty while another will look at the same room and say it’s half full. Only the minimalist will assemble these two halves and make a perfect whole.
At Zeydon we strive to make every element of a yacht perfect, whether it is visible or hidden. It’s part of our philosophy.